![]() What are they responding to, what do they tend to ignore, and what are they actively looking for? Get insights from your communityĮngage with your community on the platforms you are leveraging, and gather insights from your audience. So get on the latest platforms early on and make it a point to stay ahead of the industry developments. Clubhouse and Reels were not even on the map 2 years ago. Today, new platforms and channels of communication are arising more than ever. While you don’t need to be everywhere for your content to succeed and drive the results you want, you must know the ins and outs of each platform to identify its potential for your business correctly. ![]() Irrespective of where you are in your content marketing journey, keep experimenting with platforms, channels, formats, and more. Please remember, you should narrow down your communication channels before diving into content distribution according to the GaryVee Content Strategy. These pieces of micro-content drive awareness back to the original long-form pillar content. For example, the bite-sized videos go on Instagram Reels the short, descriptive videos go on YouTube and/or LinkedIn the infographic goes on Pinterest and Facebook, and the rhetorical questions and quotes go on Twitter. Distribute across platformsĪs you make the micro-content, schedule it according to the platform. These micro-content moments must be created with purpose and not just to increase the content volume. Repurpose the pillar content into videos, still images, carousels, text content (blogs and guest posts), voiceover audio bits, and more. Identify as many content formats as possible and break the whole piece down to make a master content bank. ![]() Derive micro-content from the pillar contentīreak down your pillar content into snackable bits – right from social media stories and memes to quotes and blogs. This piece of pillar content is exceptionally detailed and answers all questions your audience may have regarding that particular topic. Whether it’s an in-depth video keynote or audio podcast sharing the most valuable insights of your industry, create it to provide total value to your audience. Document pillar contentĬreate at least one long-form content in the format you’re most comfortable with. In its simplest version, it can be broken down as follows: The GaryVee Content Model is a commonly adapted content pyramid model that can be used for any kind of business – right from your personal brand to a B2C product to a multinational B2B one. So, is it the final word on content distribution? Maybe, maybe not. His strategic model for turning one into a content machine has been tested, sworn upon, rebuffed, revised, and adapted by marketers from across the globe. Gary Vaynerchuk, popularly known as Gary Vee, is the omnipresent (on digital platforms) content marketing guru. What’s the magic formula to create, distribute and leverage content as a marketing powerhouse? GaryVee’s Content Strategy – or rather, the GaryVee Content Model gives a satisfactory answer. But few make an effort to tell you exactly how. At one point, it just starts to sound like paraphrases of the evergreen adage: provide value. When it comes to content marketing, a lot has been said by too many people out there.
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